About Fresh Communications

I am a communications professional who has worked in agency and not-for-profit associations for more than 25 years. I work with senior leaders who understand that effective communication builds awareness and engagement and drives success.

I am adept at understanding strategic goals and objectives and building communication strategies and resources to support them. My clients rely on my ability to grasp complex information quickly and convey their stories in a meaningful way to spur conversation and strengthen relationships.

Prior to launching Fresh Communications, I spent over 20 years leading communications departments in business-to-business associations that served the retail, restaurant and food service, hospitality, vehicle sales and service, manufacturing and agriculture sectors. I started my career working in business-to-business and business-to-consumer agencies.

I am a member of IABC and Professional Independent Communicators, a special interest group operating under the IABC Toronto chapter umbrella.

Do you need assistance with a communication opportunity or challenge? Contact me today to get started.

Heather West
Principal, Fresh Communications