BSM Technologies undertook a review of the organization’s core values. Using a variety of channels, including employee surveys, stakeholder consultations, and facilitated workshops, the Human Resources department collected input from the entire organization. Employees were extremely invested in the process, and, as a result, provided many values they felt represented the culture at BSM.
Fresh Communications was asked to review and consolidate feedback into five core value statements that would:
- Be memorable and defendable
- Guide employees in stressful and difficult situations and assist them in making decisions
- Represent distinct elements of BSM’s culture
- Highlight desired behaviours
- Stand the test of time
Carrie LePage, former Vice President, Marketing BSM Technologies (Now Geotab)