Communications strategy development
At the time this strategy was created, GMSG was experiencing rapid growth and was operating with very lean resources. Fresh was contracted to develop a formal communications strategy to raise awareness of the association and its mining guidelines, elevate member engagement, and enhance networking and cross-industry collaboration.
- Worked closely with Executive Director to understand strategic priorities, opportunities and challenges
- Attended events and participated in working group discussions
- Collaborated with the incumbent agency to ensure plan aligned with marketing objectives
- Interviewed key stakeholders – advocates and some who were less engaged to get a full perspective
- Reviewed organizational research and insights
- Wrote plan and presented to Executive Director