Ontario Society of Professional Engineers (OSPE)

Writing strategic plan and corresponding communications strategy

Engineering the Future Together reflects a pivotal point in OSPE’s history. Fresh Communications was contracted to help the association articulate the strategic imperatives and actions needed to shift the association and its members from serving the public to leading critical conversations and shaping public policy on issues related to engineering. 

  • Worked with the strategic planning committee of the Board of Directors
  • Collaborated with OSPE communications team
  • Contracted and oversaw work of graphic designer
  • Interviewed and wrote messages for the Chair of the Board and CEO
  • Wrote and reviewed the plan at all stages of design
  • Developed the corresponding communications strategy to promote the plan 

“We used Heather as we began developing our new Strategic Plan. Heather was able to quickly capture the pulse of the members, the strategic insight of the board and ideas and aspiration of our staff and assist us in drafting a bold and inspiring strategic plan that will propel our organization to the next level. I would not hesitate to recommend Heather to anyone looking for assistance with their strategic communications.”

Sandro Perruzza, CEO Ontario Society of Professional Engineers