Services aligned to your corporate goals and objectives

“We had the pleasure of working with Heather West of Fresh Communications on an integral project for the members of the Canadian Association of Exposition Management (CAEM). CAEM’s Strategic Plan included the creation of Best Practices Guidelines for the Exposition & Events Industry within Canada. This led to the development of a Best Practices Task Force that worked closely with Heather West and Fresh Communications.

Heather has been able to listen to our focus group discussions, complete research, and work with our aggregator to create first-class best practices and to articulate our needs into a professional document that we can present to our membership. I highly recommend Heather West and Fresh Communications!”

Serge Micheli, CAE, CEM

Executive Director, Canadian Association of Exposition Management

Fresh Communications works with senior leaders, staff members, volunteers, customers and stakeholders to deliver a variety of solutions that help customers achieve corporate goals and objectives.

Strategic communications

  • Marketing and communication strategies
  • Key messages
  • Messages for the CEO and board members

Change management

  • Staff and stakeholder presentations and support materials
  • Stakeholder messages
  • Change communication kits – background documents, speaking points, FAQs

Business development and reputation management

  • Presentations and speeches
  • Annual reports and strategic plans
  • White papers
  • Funding proposals
  • Award submissions
  • Social media content – Tweets, LinkedIn articles, blog entries


  • Newsletters and articles
  • Web content
  • Brochures  and sell sheets
  • Copywriting
  • Educational materials