Assante Capital Management

Script development for a series of promotional videos

Janine Purves wanted to use video to showcase the breadth and depth of services she provides to her clients. She contracted Fresh to assist her in preparing scripts for a series of videos, including a general overview, a second featuring client testimonials, and two others that showcased specific services. The video narrative needed to provide enough information about the services to pique interest and cover key messages without seeming stilted.

  • Provided Assante with a template to capture initial thoughts and ideas
  • Reviewed and edited content, and cross-referenced with other resources
  • Tested scripting to ensure it worked within the allotted time
  • Identified content to be highlighted on text screens
  • Prepared final script documents to be sent to the Compliance Department